Advertising is Dead. Long Live Word of Mouth.

I wrote an article on “why our job as admen has fundamentally changed and how we can adapt”, that originally appeared on Bloovi.

Read in NL on Bloovi.

Read in EN on Medium.

In my next posts I’ll introduce the term Buzz Hacking, discussing how smart marketers can hijack social behaviours to generate buzz. You can follow me on Medium or sing up here to get updated when it’s out, in a few weeks time.

 

Cheers,

 

Pierre

This entry was posted in News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Related posts

Advertising is Dead. Long Live Word of Mouth.

Why our job as admen has fundamentally changed and how we can adapt Continue →

Available space for one startup in our beautiful BXL office (6p for €600)

We have one big table available for a small team (6p) in our amazing 200m2 office/loft in Saint Gilles. Continue →

Pierre de Schaetzen in De Morgen: “Call me a Word of Mouth Architect”.

Superette’s founding partner Pierre de Schaetzen was featured in Belgian newspaper De Morgen. Continue →