I wrote an article on “why our job as admen has fundamentally changed and how we can adapt”, that originally appeared on Bloovi.

Read in NL on Bloovi.

Read in EN on Medium.

In my next posts I’ll introduce the term Buzz Hacking, discussing how smart marketers can hijack social behaviours to generate buzz. You can follow me on Medium or sing up here to get updated when it’s out, in a few weeks time.

Cheers,

Pierre