Brussels Creative Forum is a new major networking event that gathered the city’s cultural and creative industries on Place des Palais / Paleizenplein for it’s first edition.
Brussels boasts an exceptional cultural and creative offer with more than 17,000 events per year. Being convinced that this offer reflects the city’s prevailing cultural effervescence, the organisers wanted to showcase the rich creativity of Brussels in all its diversity, know-how, relevance and originality.
In order to promote the event to professionals in the local creative and cultural sectors we decided to focus our strategy on two angles:
By profiling the BCF as a major networking event and using social advertising on Facebook, we build up ‘social currency’ for the attendees, which reflected on their on- and offline following and led to a natural viral spread of the event.
By presenting the participants ideas in advance we planted the seeds in the audience’s mind: It allowed people to talk about the topics with their peers which increased the chance of the event being mentioned in their discussions.
In more human terms, we took care of BCF’s…
- Digital strategy
- Content planning & creation
- Community management
- Event coverage
With a tight budget and starting from scratch we build up an active online community over the summer which was the Forum’s greatest source of visitors. The live coverage of the Forum served as a last minute recall for attendees and also triggered a great amount of feedback from the community; a tremendous advantage for next edition’s preparations.
- 45 day campaign
- 70 Facebook publications
- 1300 page interactions
- from 0 to 1400 likes
- 1163 attendees on Facebook event