Keynote Speaking and Publications

Auxipress / The cube


About Pierre de Schaetzen:

Realising the importance of Word of Mouth while working with startups, Pierre went on a four year quest to uncover and master the workings of this holy grail of marketing. With the support of internationally awarded creative agency Torke+CC, he recently founded Superette, an agency dedicated to helping companies use Word of Mouth as a powerful medium to distribute their messages.

Pierre gives keynotes and lectures in EN, NL and FR.


Latest keynote: “Crafting Contagious Brand Stories”

A strong story drives journalists to write. It makes people want to hit ‘Share’. It stays on your mind and repeatedly pops up in your conversations. But what exactly is a strong story? A one-day buzz or a warm recommendation from a friend? And more importantly; when it comes down to writing these brand stories, is there a recipe for success?

Organiser’s reaction:


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Previous public keynotes:

  • Apr ’15 – “Word of Mouth Marketing: Hoe plan je spraakmakende merkverhalen?” @ Young Prozzz
  • Sep ’14 – “Crafting Contagious Brand Stories” @ Vesualius College
  • Sep ’14 – “Earning the Media” @ Earned media, the new currency? by The Cube
  • Nov ’12 – “Crowd Funding Campaigns: Planning & Communication” @ SMartBe

Private keynotes & training, about:

  • Word of Mouth Marketing
  • Researching and Engaging with External Communities
  • Societal Impact of the Social Media Revolution


  • Marketing lecturer @ SAE Institue Brussels (’14-…)

Press and publications:

(Download press photos)


Book Pierre as a speaker